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EMARKETER

Can Instagram's 'Reels' Steal Users from TikTok?

Audio by eMarketer Editors  |  Aug 13, 2020
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Can Instagram's 'Reels' Steal Users from TikTok?
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eMarketer Podcast
United States

eMarketer principal analyst Debra Aho Williamson and junior analyst at Insider Intelligence Blake Droesch discuss whether Instagram's "Reels" feature can steal users from TikTok. They then talk about whether Twitter might buy TikTok, the Federal Trade Commission's potential Twitter fine and a new study about how young consumers engage with premium video.

Which Instagram Activities Have US Instagram Users Done in the Past Month? (% of respondents, March 2020)
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