Amazon’s Approach to Advertising

Audio by eMarketer Editors  |  Nov 11, 2019
Download
Amazon’s Approach to Advertising
Share
Topics
eMarketer Podcast
United States

eMarketer principal analysts Nicole Perrin and Andrew Lipsman explain how Amazon looks at advertising and how brands use the platform: What’s driving Amazon advertising, what are some blind spots, and are consumers still happy with the site’s ad experience? They also discuss the significance of a quality vs. personalized ad environment, Americans’ attitudes on Twitter’s recent political ads ban and whether we’re on the precipice of a retail jobs crisis.

US Net Digital Ad Revenues at Amazon, 2018-2021 (billions, % change and % of total digital ad spending)
E-Mail ChartDownload

Subscribe to the "Behind the Numbers" podcast on SoundCloud, Apple Podcasts, Spotify or Stitcher.

Related Charts & Analysis

Insider Intelligence’s Tech Trends to Watch in 2022
Report
Insider Intelligence’s Tech Trends to Watch in 2022
Insider Intelligence’s Digital Advertising Trends to Watch in 2022
Report
Insider Intelligence’s Digital Advertising Trends to Watch in 2022
Top 10 Trends in 2022
Report
Top 10 Trends in 2022
TikTok releases report on teen safety as platforms try to preempt further regulator scrutiny
Article
TikTok releases report on teen safety as platforms try to preempt further regulator scrutiny
How First-Party Data Is Reshaping Digital Advertising | Sponsored Content | Tech-Talk Webinar | December 7, 2021
Video
How First-Party Data Is Reshaping Digital Advertising | Sponsored Content | Tech-Talk Webinar | ...
To build solid relationships, focus on these 3 tenets of trust | Sponsored Content
Article
To build solid relationships, focus on these 3 tenets of trust | Sponsored Content
US Generation Z Shopping Behaviors
Report
US Generation Z Shopping Behaviors
Meta dominates the top 10 mobile apps worldwide
Article
Meta dominates the top 10 mobile apps worldwide
US Generation Z Demographic and Psychographic Overview
Report
US Generation Z Demographic and Psychographic Overview
US Generation Z Healthcare Behaviors
Report
US Generation Z Healthcare Behaviors
How Apple’s privacy changes are affecting Peloton and other industry players, according to recent earnings calls
Article
How Apple’s privacy changes are affecting Peloton and other industry players, according to recent ...
Allbirds’ strong IPO demonstrates consumers’ appetite for eco-friendly brands
Article
Allbirds’ strong IPO demonstrates consumers’ appetite for eco-friendly brands
How ad spending in the US is changing, Gen Z's ad tastes, and Apple Podcasts' subscriptions
Audio
How ad spending in the US is changing, Gen Z's ad tastes, and Apple Podcasts' subscriptions
Apple and Amazon further climate commitments as sustainability race heats up
Article
Apple and Amazon further climate commitments as sustainability race heats up
Around the World with ... The impact of Facebook’s outages
Audio
Around the World with ... The impact of Facebook’s outages

Daily News

Micro-influencers present macro opportunities
Article
Micro-influencers present macro opportunities
5 trends disrupting the UK retail landscape
Article
5 trends disrupting the UK retail landscape
Black Friday 2021 illustrates shifts in consumer behavior and changing retail strategies
Article
Black Friday 2021 illustrates shifts in consumer behavior and changing retail strategies
Gen Z prefers people over marketers for product information
Article
Gen Z prefers people over marketers for product information
Fewer consumers than ever are spending on the holidays, period
Article
Fewer consumers than ever are spending on the holidays, period
Boomers are the only age group that still prefers stores
Article
Boomers are the only age group that still prefers stores
Shortages lead shoppers to pivot their purchasing
Article
Shortages lead shoppers to pivot their purchasing
Around the World with … Holiday shopping in 2021
Audio
Around the World with … Holiday shopping in 2021
Black Friday outpaces Cyber Monday for digital purchases
Article
Black Friday outpaces Cyber Monday for digital purchases
How insurance is changing, paying when you drive, and insurance as you buy
Audio
How insurance is changing, paying when you drive, and insurance as you buy
Tesla outage leaves owners out in the cold, exposes the fragility of connected cars
Article
Tesla outage leaves owners out in the cold, exposes the fragility of connected cars
Your guide to DeFi
Article
Your guide to DeFi
Brand Anatomy: How Mack Weldon went from D2C to omnichannel
Audio
Brand Anatomy: How Mack Weldon went from D2C to omnichannel
Industry Voices: Spotlight on Nirvana Water’s Alex Matos
Video
Industry Voices: Spotlight on Nirvana Water’s Alex Matos
Klarna brings Pay Now to the US ahead of holiday shopping season
Article
Klarna brings Pay Now to the US ahead of holiday shopping season

Latest Reports

Insider Intelligence’s Tech Trends to Watch in 2022
Report
Insider Intelligence’s Tech Trends to Watch in 2022
US Neobank Emerging Features Benchmark 2021
Report
US Neobank Emerging Features Benchmark 2021
Insider Intelligence’s Digital Advertising Trends to Watch in 2022
Report
Insider Intelligence’s Digital Advertising Trends to Watch in 2022
Worldwide Digital Ad Spending Year-End Update
Report
Worldwide Digital Ad Spending Year-End Update
Top 10 Trends in 2022
Report
Top 10 Trends in 2022
UK Post-Pandemic Retail
Report
UK Post-Pandemic Retail
US Connected TV Advertising 2021
Report
US Connected TV Advertising 2021
US B2B Payments
Report
US B2B Payments
Amazon Advertising 2021
Report
Amazon Advertising 2021
US Media and Entertainment Digital Ad Spending Forecast 2021
Report
US Media and Entertainment Digital Ad Spending Forecast 2021
US Generation Z Demographic and Psychographic Overview
Report
US Generation Z Demographic and Psychographic Overview
US Remote Patient Monitoring Forecast 2021
Report
US Remote Patient Monitoring Forecast 2021
Facebook Advertising 2021
Report
Facebook Advertising 2021
Canada Mobile Payments Forecast 2021
Report
Canada Mobile Payments Forecast 2021
US Connected Cars Forecast 2021
Report
US Connected Cars Forecast 2021

Popular on Insider Intelligence

Insider Intelligence’s Digital Advertising Trends to Watch in 2022
Report
Insider Intelligence’s Digital Advertising Trends to Watch in 2022
Micro-influencers present macro opportunities
Article
Micro-influencers present macro opportunities
5 trends disrupting the UK retail landscape
Article
5 trends disrupting the UK retail landscape
Black Friday 2021 illustrates shifts in consumer behavior and changing retail strategies
Article
Black Friday 2021 illustrates shifts in consumer behavior and changing retail strategies
Gen Z prefers people over marketers for product information
Article
Gen Z prefers people over marketers for product information
US Neobank Emerging Features Benchmark 2021
Report
US Neobank Emerging Features Benchmark 2021
Fewer consumers than ever are spending on the holidays, period
Article
Fewer consumers than ever are spending on the holidays, period
Boomers are the only age group that still prefers stores
Article
Boomers are the only age group that still prefers stores
Shortages lead shoppers to pivot their purchasing
Article
Shortages lead shoppers to pivot their purchasing
Around the World with … Holiday shopping in 2021
Audio
Around the World with … Holiday shopping in 2021
Black Friday outpaces Cyber Monday for digital purchases
Article
Black Friday outpaces Cyber Monday for digital purchases
How insurance is changing, paying when you drive, and insurance as you buy
Audio
How insurance is changing, paying when you drive, and insurance as you buy
Tesla outage leaves owners out in the cold, exposes the fragility of connected cars
Article
Tesla outage leaves owners out in the cold, exposes the fragility of connected cars
Your guide to DeFi
Article
Your guide to DeFi
Brand Anatomy: How Mack Weldon went from D2C to omnichannel
Audio
Brand Anatomy: How Mack Weldon went from D2C to omnichannel

"Behind the Numbers" Podcast

Brand Anatomy: How Reddit is growing its brand through international expansion
Audio
Brand Anatomy: How Reddit is growing its brand through international expansion
Around the World with … Holiday shopping in 2021
Audio
Around the World with … Holiday shopping in 2021
How insurance is changing, paying when you drive, and insurance as you buy
Audio
How insurance is changing, paying when you drive, and insurance as you buy
Brand Anatomy: How Mack Weldon went from D2C to omnichannel
Audio
Brand Anatomy: How Mack Weldon went from D2C to omnichannel
The Weekly Listen: Can ride-sharing survive, living with less, and a Thanksgiving quiz
Audio
The Weekly Listen: Can ride-sharing survive, living with less, and a Thanksgiving quiz
How trust affects social ad attitudes, Facebook changes its ad targeting options, and TikTok's growth
Audio
How trust affects social ad attitudes, Facebook changes its ad targeting options, and TikTok's ...
The Weekly Listen: Is the metaverse a good idea, goodbye primetime, and second screens
Audio
The Weekly Listen: Is the metaverse a good idea, goodbye primetime, and second screens
The 'always-with-you' doctor, health tracking devices, and the 'quantified self'
Audio
The 'always-with-you' doctor, health tracking devices, and the 'quantified self'
Disney+ slows down, HBO Max approaches a milestone, and can Peacock compete?
Audio
Disney+ slows down, HBO Max approaches a milestone, and can Peacock compete?
Amazon hits the brakes in Q3, Walmart's 'Text to Shop,' and Pinterest TV launches
Audio
Amazon hits the brakes in Q3, Walmart's 'Text to Shop,' and Pinterest TV launches
Retail media's moment, eBay's changes, Wayfair hits a bump, and Nike in the metaverse
Audio
Retail media's moment, eBay's changes, Wayfair hits a bump, and Nike in the metaverse
The Weekly Listen: How to 'fix' Facebook, TikTok on TV, and Netflix Games
Audio
The Weekly Listen: How to 'fix' Facebook, TikTok on TV, and Netflix Games
Spotify's ad business emerges, Amazon drops the 'Project Mic,' and gaming platforms
Audio
Spotify's ad business emerges, Amazon drops the 'Project Mic,' and gaming platforms
Brand Anatomy: Siemens, Levi's, and thredUP on digital transformation and sustainability
Audio
Brand Anatomy: Siemens, Levi's, and thredUP on digital transformation and sustainability
Google's (and YouTube's) soaring growth, Nielsen's rebrand, and the average Netflix user
Audio
Google's (and YouTube's) soaring growth, Nielsen's rebrand, and the average Netflix user

Trending in United States

Insider Intelligence’s Digital Advertising Trends to Watch in 2022
Report
Insider Intelligence’s Digital Advertising Trends to Watch in 2022
Micro-influencers present macro opportunities
Article
Micro-influencers present macro opportunities
Black Friday 2021 illustrates shifts in consumer behavior and changing retail strategies
Article
Black Friday 2021 illustrates shifts in consumer behavior and changing retail strategies
5 trends disrupting the UK retail landscape
Article
5 trends disrupting the UK retail landscape
Gen Z prefers people over marketers for product information
Article
Gen Z prefers people over marketers for product information
US Neobank Emerging Features Benchmark 2021
Report
US Neobank Emerging Features Benchmark 2021
Fewer consumers than ever are spending on the holidays, period
Article
Fewer consumers than ever are spending on the holidays, period
Black Friday outpaces Cyber Monday for digital purchases
Article
Black Friday outpaces Cyber Monday for digital purchases
Boomers are the only age group that still prefers stores
Article
Boomers are the only age group that still prefers stores
Around the World with … Holiday shopping in 2021
Audio
Around the World with … Holiday shopping in 2021
Shortages lead shoppers to pivot their purchasing
Article
Shortages lead shoppers to pivot their purchasing
Your guide to DeFi
Article
Your guide to DeFi
How insurance is changing, paying when you drive, and insurance as you buy
Audio
How insurance is changing, paying when you drive, and insurance as you buy
Brand Anatomy: How Mack Weldon went from D2C to omnichannel
Audio
Brand Anatomy: How Mack Weldon went from D2C to omnichannel
Tesla outage leaves owners out in the cold, exposes the fragility of connected cars
Article
Tesla outage leaves owners out in the cold, exposes the fragility of connected cars