The trend: More consumers are using online channels to find pharmacies, refill prescriptions, and buy medications, according to June analysis by Tebra. Total pharmacy-related searches on Google have increased 153% since 2022, surpassing 1 million in 2025-2026. Searches for "online pharmacy" climbed 179%, while "prescription refill online" surged 440%, rising from about 11,000 searches in 2022 to more than 58,000 in 2025.

Why it matters: Changing search signal growing awareness of digital pharmacy services as more consumers research their options before filling a prescription. Even if searches don't always translate into purchases, they indicate more consumers are seeking out online pharmacies and becoming familiar with what's available.