ArticlesPricing

Products

See All Solutions →
By ProductEMARKETER PRO+Analyst Access Program
By Use CaseDetermine Market SizingDevelop StrategiesAllocate BudgetBenchmark PerformanceWin New BusinessDevelop Go-to-Market StrategyStay InformedThought LeadershipSee All Use Cases →
Advertising & Sponsorship
Boost your brand and generate demand with media programs.
Learn More →

Events & Resources

Learning Center
Read through guides, explore resource hubs, and sample our coverage.
Learn More →
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More →
Podcasts
Listen to our podcast, Behind the Numbers for the latest news and insights.
Learn More →

Topics

See All Topics →
Advertising & MarketingSocial MediaContent MarketingEmail MarketingVideoBrowse All →
Ecommerce & RetailEcommerce SalesMcommerceRetail SalesSocial CommerceBrowse All →
Financial ServicesBankingPaymentsFintechWealth ManagementBrowse All →
GeographiesAsia-PacificCentral & Eastern EuropeLatin AmericaMiddle East & AfricaNorth AmericaWestern Europe
HealthValue-Based CareDigital TherapeuticsTelehealthOnline PharmacyBrowse All →
TechnologyConnected Devices5GArtificial Intelligence (AI)Browse All →
More IndustriesReal EstateCustomer ExperienceB2BTravelSmall Business (SMB)Browse All →

Latest Articles

Explore our Research →

The big answers: EMARKETER Daily quiz

Article |
 Sep 26, 2025

Shoppers turn to AI first for research

Article |
 Sep 26, 2025

What marketers want from Advertising Week New York

Article |
 Sep 26, 2025

Younger consumers’ poor financial confidence is an opportunity for life insurers

Article |
 Sep 26, 2025

The homeowners insurance crisis shows no signs of easing

Article |
 Sep 26, 2025

With major milestones delayed, how can insurers get young adults to buy life insurance?

Article |
 Sep 26, 2025

FIs must evolve youth banking beyond accounts

Article |
 Sep 26, 2025

Local FIs see the stablecoin writing on the wall

Article |
 Sep 26, 2025

Trump’s planned 100% pharma tariff spares companies investing in US manufacturing

Article |
 Sep 26, 2025

Target debuts ‘first of its kind’ self-checkout to make shopping experience more inclusive

Article |
 Sep 26, 2025
Browse All →

About

Our Story
Learn more about our mission and how EMARKETER came to be.
Learn More →
Our Clients
Key decision-makers share why they find EMARKETER so critical.
Learn More →
Our People
Take a look into our corporate culture and view our open roles.
Join the Team →
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More →
Contact Us
Speak to a member of our team to learn more about EMARKETER.
Contact Us →
EMARKETER

Netflix’s roadmap for gaming remains unclear as it swaps interactive content for genAI

Article by Grace Harmon  |  Nov 5, 2024
Download
Netflix’s roadmap for gaming remains unclear as it swaps interactive content for genAI
Share
Topics
Mobile Games
Digital Video
Video Games
Worldwide

The news: Netflix’s catalog of interactive movies and TV shows will be delisted next month.

  • The streamer is leaving up just four of its 24 interactive titles: “Black Mirror: Bandersnatch,” “Unbreakable Kimmy Schmidt: Kimmy vs. the Reverend,” “Ranveer vs. Wild with Bear Grylls,” and “You vs. Wild.”
  • Netflix will remove all other interactive content by December 1 and has no plans to make more.

You've read 0 of 2 free articles this month.

Get more articles - create your free account today!