The company has hired former Apple executive Steve Wilson to manage podcast acquisitions as it commits to the genre as part of its broader content expansion strategy.
Bloomberg cited data in April showing that 13% of US Netflix households had watched at least one minute of a video podcast on the platform, with “The Breakfast Club” as the most popular program by views.

What Netflix is up against: Hiring an Apple executive could help Netflix build the inventory and reputation it needs to compete with more established podcast rivals.

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Netflix hires an Apple veteran to build its nascent video podcast business

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