Executive Summary

The era of uncertainty has exacerbated talent and culture challenges for agencies and exposed key areas for improvement. But marketers also need to evolve their partnership approach and must address internal, as well as relationship, issues.

3 KEY QUESTIONS THIS REPORT WILL ANSWER

1. What are the major challenges in today’s agency ecosystem?
2. How does the era of uncertainty impact agencies?
3. How can marketers build successful agency relationships?

WHAT’S IN THIS REPORT? A breakdown of the challenges both agencies and their clients face and guidance for marketers on building equitable and long-lasting agency relationships.

KEY STAT: Fewer than two-thirds of marketers are confident in the efficacy of their paid ad spend in any single channel.