eMarketer estimates that 47.5% of kids in the US ages 11 and younger will be digital video viewers this year. Though lower than the penetration rate for most adult age brackets, this is a robust figure for a population that includes newborns.
The data in this article is drawn from eMarketer's latest report, "The Digital Lives of US Kids: Mapping Their Distinctive Highs and Lows." The report examines the distinctive topography of US kids’ digital activity, including areas where usage is high and those where it is low. eMarketer PRO subscribers can access the full report here. Nonsubscribers can learn more here.