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Published: December 12, 2017
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Kids are an anomaly of the digital era. As the younger end of Gen Z, they are digital natives. But aside from tweens, few have smartphones, and their involvement in social media is marginal. Instead, their digital activity is dominated by digital video. The sheer amount of their screen time can feel like a crisis to many parents.
"Parents worry about the amount of time their kids spend staring at screens—and the degree to which this supplants other activities, including physically active play."
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Weekly Time Spent on Free-Time Activities Among US Children, by Type, May 2017 (hours)
US Digital Video Viewer Penetration, by Age, 2017 (% of population)
US Children Who Live in Households that Have a Subscription Video-on-Demand Service, by Income, Feb 2017 (% of respondents in each group)
Types of TV Apps* Used by US TV App Users to Stream Digital Content, March 2017 (% of respondents)
The YouTube Factor
Top 20 Brands According to US Child Internet Users, June 2017 (index*)
Top 10 YouTube Video Brands/Content Creators Worldwide, Ranked by Monthly Video Views, Sep 2017 (millions)
US Social Network User Penetration, by Age, 2016-2021 (% of population in each group)
Social Media Platforms Used by US Child Internet Users, Jan 2017 (% of respondents)
US Children Who Own a Smartphone/Mobile Phone, by Age, Aug 2017 (% of respondents in each group)
Reasons that US Parent Mobile Phone Users Would Get Their Children a Mobile Service Before Age 13, Q4 2016 (% of respondents)
US Parent Internet Users' Primary Attitude Toward the Harm/Benefits of Their Child Owning a Feature Phone vs. Smartphone, Sep 2017 (% of respondents)
US Child Internet Users Who Have a Connected Toy*, by Age of Child and Parent, Sep 2017 (% of respondents in each group)
US Parent Internet Users Who Think Toys for Children Are Too Gender-Specific, Dec 2016 (% of respondents)
Average Daily Time Spent with Screen Media* Among US Children, by Household Income, Sep 2017 (hrs:mins)
Weekly Time Spent with Select Media/Devices Among US Children and Teens, by Age, Q1 2017 (hrs:mins)
Screen-Centric Kids, Worried Parents
Free-Time Activities that US Parents Would Prefer for Their Children vs. What They Believe Their Children Actually Prefer to Do, May 2017 (% of respondents)
Primary Disadvantage of Their Children Using Devices* According to US Parent Internet Users, April 2017 (% of respondents)
Leading Worries About Raising Their Child According to US Parent Internet Users, April 2017 (% of respondents)
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