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Infopack: Brazil Media Consumption 2026
Time Spent, Social Engagement, and Emerging Digital Trends
As one of Latin America’s most connected markets, Brazil continues to see strong engagement across digital media, social platforms, and emerging technologies. The latest data reveals how consumers engage across digital channels, which platforms dominate attention, and how trends like video-on-demand (VOD) and genAI continue to gain traction.
This infopack, part of our three-part series “Brazil Digital Landscape 2026,” provides a collection of data and information to help you and your customers understand:
- How and where internet users spend time with various media
- How social media penetration is shaping digital engagement
- How other trends, including VOD and genAI usage, are evolving
authors
Grace Anne Marie Patricio
Contributors
- Matteo Ceurvels
- Penelope Lin
- Director, Data Visualization
- Jennifer Pearson
- VP, Research
- Amy Rotondo
- Director, US Research
- Ana Sazon
- Data Visualization Editor
- Heather Sprung
- Director, Report Editing
- Sakina Thanawala
- Copy Editor
- Matt Torpey
- Senior Data Visualization Editor
- Emman Velasco
- Data Visualization Editor
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