Brazil’s ad market is expanding quickly as digital, video, and retail media gain momentum. Growth is creating new opportunities, but advertisers face shifting performance benchmarks and rising competition for attention across channels and categories.

This infopack, part of our three-part series “Brazil Digital Landscape 2026,” provides a collection of data and information to help you and your customers understand:

• Digital ad spending by type, format, and industry
• Ad performance across the digital market
• Consumer categories driving advertising trends