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EMARKETER

GLP-1 ad exposure climbs, consumer response holds steady

Article by Rajiv Leventhal  |  Apr 14, 2026
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GLP-1 ad exposure climbs, consumer response holds steady
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Digital Health
United States

The trend: About two-thirds of consumers said they’ve heard about GLP-1 medications in the past year, with TV and online channels driving most awareness, according to EMARKETER’s January 2026 Digital Health survey.

  • Linear TV (64%) and CTV ads (55%) are the top channels where people have noticed GLP-1 content.

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