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Germany Digital Ad Spending by Industry 2024
Growth Is Strong Across Industries Despite Economic Uncertainty
Germany’s digital ad market is performing strongly despite continued challenging economic conditions. All industries will see healthy growth in digital ad investments this year. But, while some are leaning heavily into digital and taking full advantage of the reach and measurement it offers, others are bound by stricter regulations and are beginning to lose some ground.
Key Question: Which industries have seen the fastest growth in digital ad investments in Germany this year?
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Key Stat: Travel will see the strongest growth in digital ad spending this year, per our forecast—18.5%—but consumer packaged goods (CPG) and retail are close behind, fueled by a strong retail media space.
authors
Bill Fisher
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