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Gen Z and millennials act on healthcare influencer content

Article by Beth Snyder Bulik  |  Mar 6, 2026
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Gen Z and millennials act on healthcare influencer content
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Digital Health
United States

The trend: Most social media users engage with healthcare influencers, but Gen Z and millennials do so more actively.

  • More than 70% of US consumers who look up health information online follow and/or engage with health influencers, according to EMARKETER’s “January 2026 US Digital Health” survey.
  • That jumps to 83% for Gen Z and millennials.

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