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Dutch Bros aims to double its footprint and enter packaged coffee market despite economic headwinds

The growth plans: Fast-growing coffee chain Dutch Bros sees significant growth potential on the horizon.

  • The company, which recently opened its 1,000th location, plans to more than double its footprint by 2029. It dramatically revised its long-term store target, expanding its total addressable market from 4,000 to 7,000 locations.
  • At the same time, Dutch Bros is branching out beyond physical retail, partnering with Trilliant Food & Nutrition—a manufacturer of single-serve and ready-to-drink coffee—to launch a line of packaged coffee and related products.

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