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EMARKETER

Disney and NFL tie the knot in record streaming partnership

Article by Daniel Konstantinovic  |  Aug 5, 2025
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Disney and NFL tie the knot in record streaming partnership
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Digital Video
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Digital Advertising
United States

The news: Disney and the NFL struck a landmark deal late last week that gives the entertainment giant access to a suite of high-profile NFL content in exchange for an undisclosed equity stake in ESPN that is “potentially worth billions,” per The Athletic.

ESPN, whose direct-to-consumer streaming service launches this fall, will stream seven more regular season NFL games in addition to NFL-related broadcasts like Redzone and The NFL Network. Disney will also gain access to the NFL’s fantasy football league and could integrate gambling through the ESPN BET sportsbook.

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