Key stat: Price inclination for food away from home was up 3.8% YoY in October 2024, higher than the 1.1% increase in inflation for food at home, according to data from the US Department of Labor’s Bureau of Labor Statistics.

Beyond the chart:

• Over half (55%) of US adults said they were considering cutting back on dining out or home delivery/takeout, per a July 2024 survey from PwC.
• To win over cost-conscious consumers, fast-food restaurants like McDonald’s have doubled down on value meals, a trend that will most likely continue into 2025.

Use this chart: Marketers can use this chart to emphasize the opportunity for grocery brands to attract consumers who want to cook at home and illustrate the importance of value among restaurants and foodservice brands.

Related EMARKETER reports:

• US Grocery Ecommerce Benchmarks: Q4 2024 (EMARKETER subscription required)
• Restaurant Digitization 2024 (EMARKETER subscription required)