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EMARKETER

Digital ad sector prop up slowing global growth, new forecasts show

Article by Jeremy Goldman  |  Jun 16, 2025
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Digital ad sector prop up slowing global growth, new forecasts show
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Topics
Digital Ad Spending
Retail Media
TV Ad Spending
Worldwide

The news: Global advertising growth is slowing but not stalling.

  • According to WARC’s June forecast update, ad spend is projected to rise 6.2% in 2025 to $1.16 trillion—down slightly from March’s forecast.
  • Magna is more conservative, forecasting 4.9% growth to $979 billion after adjusting for economic uncertainty.

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