Executive Summary

By keeping up with changing demographics, companies can anticipate needs and challenges based on population trends to make strategic plans and better tailor product lines and marketing to different population segments. This report will detail characteristics of Gen Z adults, millennials, Gen Xers, and baby boomers, including race and ethnicity, education, household composition, geographic mobility, and economic attributes to give companies in-depth demographic insight of the main consumer bases.

3 KEY QUESTIONS THIS REPORT WILL ANSWER

1. What is the overall trend of US population growth?
2. What are the detailed demographic characteristics of Gen Z adults, millennials, Gen Xers, and baby boomers?
3. What can companies do about the demographic data?

WHAT’S IN THIS REPORT? An analysis of the most recent American Community Survey from IPUMS USA to obtain a broad range of demographic data by generational cohorts.

KEY STAT: US population in 2020 grew at its lowest rate (0.4%) since 1900. Immigration may become the only driver of population growth in the fast-aging population with a declining birth rate.