Welcome to our “Canada Ad Spending Benchmarks.” This series provides marketers with critical data to help them benchmark their budget allocations against the market. In this deck—one of five in the series—we cover our latest forecasts for total media ad spending.

This deck will:

• Provide an overview of our total media ad spending and revenue forecasts as of September 2026, including breakdowns by channel, format, device, industry, and company
• Help ad buyers benchmark their digital ad spending and budget allocations against the market
• Help publishers and solution providers assess whether their digital ad revenue mix is in line with industry trends