Viewership in Canada is changing, as more eyeballs turn to connected TV (CTV) and digital video for long-form content. But TV’s still a major factor, so targeting viewers across platforms is a must for media buyers.

Key Question: How are viewers in Canada changing their consumption habits across formats, services, and devices?

KEY STAT: Digital video viewers in Canada will surpass the 30 million mark in 2023, comprising more than three-quarters of the population.