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French fries are the most popular ways for US adults to eat potatoes, according to a new survey from YouGov. Which came in second?
A) Baked potatoes B) Hash browns C) Potato chips D) Mashed potatoes
Mashed potatoes came in second with 16% of US adults calling it their favorite way to eat potatoes, according to the survey. Some 30% said French fries.
What percentage of US consumers who are planning to travel for leisure this fall will most likely stay in an Airbnb or other rental listing?
A) 11% B) 21% C) 31% D) 41%
Some 11% of US travelers will most likely bunk in an Airbnb or other rental listing, according to a survey from CivicScience.
With which generation does Starbucks have the highest brand consideration?
A) Gen Z B) Millennials C) Gen X D) Baby boomers
Some 44.9% of Gen Zers would consider purchasing a beverage from Starbucks the next time they're in the market for one, higher than any other generation, according to YouGov.
True or false? Over half of Americans didn't drink last year.
False, but it's close. Just over half (54%) of Americans drank alcohol last year, according to Gallup, the second consecutive year of the lowest reading in Gallup’s data.
What percent of US adults plan to participate in fantasy football this year?
A) 9% B) 15% C) 23% D) 31%
Some 9% of US adults anticipate playing fantasy football this year, with 23% of that group aiming to play in three or more leagues, according to survey data from YouGov.
What percent of US adults plan to travel for leisure this fall?
A) 20% B) 31% C) 56% D) 62%
Some 56% of US adults have expressed intent to travel this fall. However, 40% of those respondents have yet to book anything, according to data from CivicScience.
Which AI assistant reports having the most satisfied users?
A) Grok B) Claude C) ChatGPT D) Apple Intelligence
Some 59.3% of users report a satisfying experience using Claude, with Apple Intelligence trailing behind at 57.7%, per YouGov.
Which beverage brand is gaining the most traction in popularity with American consumers?
A) Capri Sun B) Starbucks C) Dr Pepper D) Dasani
Some 19.6% of US adults reached for Dasani in 2026, a 3.8% leap from the year prior. Starbucks trails behind at a 3.5% increase to 28.6% consideration, according to YouGov.
Which generation is more likely to support companies that utilize personalized pricing, the practice of charging different users different prices for the same product based on their third-party personal data?
A) Baby Boomers B) Gen X C) Millennials D) Gen Z
Some 49% of GenZ-ers either strongly or somewhat support companies that deploy surveillance pricing, a stark contrast of 7% from their Baby Boomer counterparts, according to a survey from CivicScience.
What is the most popular American dish?
A) Fried Chicken B) Cheeseburger C) Grilled Cheese D) Chicken Pot Pie
Some 85% of people have a positive opinion of a grilled cheese sandwich, according to a Q2 poll from YouGov.
What percentage of US grocery shoppers would be at least somewhat likely to switch stores in the next three months?
A) 24% B) 34% C) 44% D) 54%
Roughly one-third (34%) of grocery shoppers are "somewhat" (22%) or "very" (12%) likely to shop at a new store in the next three months, according to an August survey from CivicScience.
Which brand does Gen X consider most when in the market for a hotel or accomodation service?
A) Hilton B) Holiday Inn C) Marriott D) Sheraton
Some 49.1% of Gen Xers would consider staying in a Marriott, according to a survey from YouGov, more than Hilton (49.0%), Holiday Inn (39.7%), and Sheraton (27.9%).
By how much did US overall retail sales revenue decline in July 2026 compared to a year earlier?
A) 0.5% B) 1.0% C) 2.0% D) 3.6%
B) Overall retail sales revenue decreased 1.0% in July compared to last year, while unit sales declined 2.0%, reflecting ongoing consumer selectivity, according to Circana.
What percentage of US consumers say AI helps them discover brands they didn't previously know?
A) 35% B) 45% C) 55% D) 65%
Some 55% of US consumers credit AI platforms with helping them discover brands they weren't previously familiar with, according to an August survey from performance marketing firm RTB House.
True or false? Most US consumers say AI tools speed up their purchase decisions.
False. About four in ten (42%) of US consumers say AI tools actually extend the time it takes to decide what to buy, since AI displays more options to consider, according to an August survey from performance marketing firm RTB House.
Which type of pop-up event are US adults most interested in attending?
A) Themed bar B) Food/dining C) Interactive/art exhibit D) Crafts/artisan markets
Nearly 6 in 10 (57%) US adults would be most interested in attending food/dining pop-up events, according to a July survey from CivicScience.
True or false? Over half of US consumers are interested in learning new DIY skills this summer.
True. Nearly 60% (59%) of Americans are interested in learning new do-it-yourself skills over the next 30 days, according to a July survey from CivicScience.
What percentage of US consumers are planning to shop Labor Day deals this year?
A) 6% B) 12% C) 18% D) 22%
Some 22% of US consumers are planning to shop sales during Labor Day in 2026, up from 12% in 2022, according to an August survey from CivicScience.
What percent of parents of school-aged children believe that cafeteria lunches are healthier than packed lunches?
A) 11% B) 21% C) 31% D) 41%
Nearly a third (31%) of parents of school-aged children think cafeteria lunches are healthier than packed lunches, according to a May survey from Deloitte.
What percent of US adults haven't seen a movie in a theater in over a year?
A) 33% B) 43% C) 53% D) 63%
Some 43% of US adults haven't seen a movie in a theater in at least a year, according to an August survey from YouGov.
What percentage of US consumers bought secondhand clothing or accessories in the last year?
A) 12% B) 22% C) 32% D) 42%
Some 42% of US consumers say that they have bought secondhand clothing or accessories at least once over the past year, according to a July report from Bain & Company.
True or False? Back-to-school shoppers are expected to increase their tech spending by 16% this year.
False. In fact, US back-to-school buyers expect to cut back on their tech spending 16% as they put off device upgrades, according to Deloitte.
True or false? Beer drinkers are more likely than other alcohol drinkers to first discover new alcoholic beverages through ads?
True. Some 37% of beer-first drinkers say they discover new alcoholic beverages through advertisements, compared with 29% of those who primarily drink liquor, wine, hard seltzer, ready-to-drink cocktails, hard cider or infused liquors, according to a June survey from YouGov.
What percentage of US back-to-school shoppers started early because they're worried prices will rise?
A) 25% B) 35% C) 45% D) 55%
Some 45% of US shoppers say they launched their back-to-school buying early this year out of fear that prices will increase even more.
What percentage of US adults eat chicken wings about once a week or more?
A) 11% B) 21% C) 31% D) 41%
Just over 1 in 5 (21%) of US adults eats chicken wings at least once a week, with 8% eating them more than once a week, according to a July survey from CivicScience.
What percentage of GLP-1 users say their overall spending on health and wellness has increased since they started using these prescriptions?
A) 25% B) 35% C) 45% D) 55%
Over half of GLP-1 users have increased their overall spending on health and wellness, according to PwC data.
Which generation is most likely to say owning a physical copy of the media they buy is very important?
A) Gen Z B) Millennials C) Gen X D) Baby boomers
Some 38% of millennials believe it’s very important to own a physical copy of the media they buy, outpacing Gen Z (35%), Gen X (28%), and baby boomers (27%), according to CivicScience.
Do more US adults believe …
A) Luxury brands should offer a selection of goods so as to be accessible to more people B) Luxury goods should be at the upper end of the price range so as not to erode the value of a brand
Nearly half (46.6%) US adults believe luxury brands should offer a selection of goods to be more accessible, versus 21.7% who believe luxury goods should be at the upper end of the price range, according to a July poll by YouGov.
Which of the following categories has the highest rate of loyalty members belonging to other programs?
A) Fuel and convenience stores B) Grocery C) Restaurants
The average restaurant loyalty member is also a member of 3.2 other programs, more than grocery loyalty members (2.4 other programs), and fuel and convenience store members (2.3 other programs), found Upside’s “Escaping the loyalty plateau” report.
True or false? Walmart’s “Backyard Escapes” branded content series has generated a sales lift of more than one-third for participating brands.
True. Walmart’s “Backyard Escapes” series, distributed across connected TV (CTV), Walmart’s website, and stores, has generated a 37% sales increase for participating brands, reports Beet.TV.
What percentage of buy now, pay later (BNPL) users use the services of two or more BNPL providers?
A) 14% B) 34% C) 54% D) 74%
A full 74% of consumers who use BNPL use two or more providers, according to a May PYMNTS survey.
What percentage of consumers who stream said they’d be unlikely to see a film in a theater if it was available on streaming 45 days after its release?
A) 36% B) 46% C) 56% D) 66%
Some 36% of consumers who stream would be unlikely to go to the theater to see a film that was available 45 days after its theatrical release, according to Luminate’s 2026 Midyear Report.
True or false? Mobile checkouts achieved a higher coupon code success rate than desktop checkouts in a recent CouponDopa study?
False. Desktop checkouts achieved a 78% success rate, higher than 74% for mobile checkouts, in a July CouponDopa study that tested 1,000 coupon codes in 11 countries.
What percentage of back-to-school shoppers said they’re buying fewer pairs of shoes this year to cut costs?
A) 10% B) 20% C) 30% D) 40%
Some 30% of back-to-school shoppers said they’re buying fewer pairs of shoes, according to a June AlixPartners survey reported in Footwear News.
What percentage of US grocery shoppers are exploring more retailers in search of the best deals?
A) 12% B) 22% C) 32% D) 42%
Some 22% are exploring more retailers to find the best grocery deals, per Bain analysis of NielsenIQ data.
True or false? For the second year in a row, holiday retail sales growth is expected to fall beneath total retail sales growth.
True. Holiday retail season sales will grow 4.1% in 2026, below the total retail sales growth of 4.3%, according to EMARKETER's June forecast.
What percentage of parents have opened or plan to open a new credit card/increase their credit limit to help cover back-to-school expenses?
A) 18% B) 28% C) 38% D) 48%
Nearly half (48%) of parents either have or plan to open a new credit card to assist with back-to-school costs, according to a new survey from Qualtrics and Intuit Credit Karma.
Walmart just entered a nuclear Power Purchase Agreement (PPA), the first of its kind between a large retailer and a nuclear energy facility in the US, to power a warehouse in which state?
A) Indiana B) Illinois C) Ohio D) Wisconsin
Walmart entered a PPA with Constellation Energy in June that will provide the retailer with nuclear energy to support operations in Illinois, as reported in Retail Dive.
True or false? Over half of grocers feel comfortable using AI.
True. Some 93% of grocers feel comfortable using AI according to a June report from Toast.
What percentage of parents of school-age children believe that the economy will get worse over the next six months?
A) 27% B) 37% C) 47% D) 57%
Almost 6 in 10 (57%) parents expect the economy to worsen over the next six months, according to the "2026 Deloitte Back-to-School Survey."
Which of the following is most likely to negatively affect how much consumers spend on back-to-school purchases this year?
A) Higher product prices B) Higher grocery prices C) Higher gas prices D) Higher housing costs
Nearly two-thirds (63%) of consumers say higher grocery prices are likely to negatively affect how much they spend on back-to-school shopping, more than those who cite higher gas prices (60%), higher product prices (56%), and higher housing costs (35%), per Tinuiti’s Back-to-School Marketing Study.
Where are US adults who prefer to drink beer most likely to discover new alcoholic beverages?
A) Word of mouth B) In-store displays C) Advertisements D) Social media
Some 45% of US adults who drink beer more than liquor or wine discover new alcoholic beverages via word of mouth, found YouGov. This is more than those who discover through advertisements (37%), in-store displays (36%), and social media (27%).
Which of the following is the least preferred content type on in-store digital displays?
A) Current sales or promotions B) Personalized offers based on past purchases C) Product information, recipes, and ideas D) Products a consumer hasn’t tried before E) Products available in-store that may have been forgotten
Only 27.8% of US grocery shoppers prefer personalized offers, according to Grocery TV’s In-Store Shopper Perception Report 2026. This ranks lower than products available in store that may have been forgotten (32.0%), new products they haven’t tried before (36.4%), product information, recipes, and ideas (45.4%), and current sales or promotions (51.5%).
Over two-thirds of US consumers believe they save how much by buying pre-owned apparel versus new?
A) Less than 30% B) 30% to 70% C) More than 70%
Sixty-eight percent of US consumers believe they save 30% to 70% by buying pre-owned apparel versus new, according to data from Bain & Co.
Which of the following categories are US consumers aged 55+ most likely to increase their spending on in 2026?
A) Travel B) Home improvement/furniture and furnishings C) Health and wellness D) Automotive
Some 44% of US adults aged 55+ are likely to increase their spending on home improvement this year, outpacing travel (38%), health and wellness (32%), and automotive (20%), found CivicScience.
What percentage of grocery shoppers say they’ve left a store or abandoned a purchase because of long checkout lines?
A) 8% B) 16% C) 32% D) 64%
Some 32% of grocery shoppers report leaving a store or abandoning a purchase because the checkout line was too long, according to a May consumer survey in the US, France, and Italy, conducted by A2Z Cust2Mate Solutions and Pollfish.
How much did buy now, pay later (BNPL) orders increase during this year’s Amazon’s Prime Day over last year?
A) 1.5% B) 3.5% C) 9.5% D) 19.5%
BNPL orders increased 9.5% compared to last year, according to Adobe data reported in RetailDive.
Which soft drink is honoring its 1948 founding in Tennessee by selling 1,948 commemorative can bundles on TikTok Shop?
A) Sprite B) Mountain Dew C) Crush D) Pepsi
Mountain Dew is selling 1,948 bundles that include a full-size commemorative can and 10 mini-cans, all for $0.05, beginning June 30 exclusively on TikTok Shop.
What percentage of US beauty consumers feel “overwhelmed” when shopping for beauty products?
A) 25% B) 45% C) 65% D) 85%
A full 85% of US beauty consumers say they feel “overwhelmed” when shopping for beauty products, according to a May and June survey by the Fashion Institute of Technology.
What percentage of consumer-packaged goods (CPG) companies are out of pilot and exploration mode with AI?
A) 88% B) 68% C) 48% D) 18%
Three-quarters of CPGs (75%) remain in pilots and exploration, with only 18% scaling significant impact, according to a survey from Boston Consulting Group.
What percentage of consumers have yelled at an automation to get routed to a human faster during a customer service call?
A) 41% B) 51% C) 61% D) 71%
Nearly two-thirds of people (61%) have yelled at automation to reach a human, according to Parloa's recent Consumer Patience Index.
What percentage of consumers would rather text an ex than be put on hold during a customer service call?
A) 12% B) 15% C) 20% D) 25%
Over 1 in 10 people (12%) would rather text an ex than be put on hold, according to Parloa's recent Consumer Patience Index.
Cannes Lions' origin dates back to 1954 when it was called the International Advertising Film Festival. It was first held in which European city?
A) Paris B) Venice C) Cannes D) London
The event that was to eventually be called Cannes Lion was first held in Venice, Italy in 1954.
Which quick-service restaurant just took the top spot in the American Consumer Satisfaction Index, unseating Chick-fil-A which held the position for 11 years?
A) Jersey Mike's B) Subway C) Chipotle D) Sweetgreen
Jersey Mike's scored 84 out of 100 in this year's American Consumer Satisfaction Index, beating out Chick-fil-A's score of 83, to take the No. 1 spot, as reported by Fast Company.
According to Numerator, US households are expected to spend how much over the course of Amazon’s June Prime Day event?
A) $11 billion B) $15 billion C) $20 billion D) $23 billion
About 59 million households will shop Amazon’s Prime Day event in June, spending over $11 billion, according to Numerator data cited by Supermarket News.
Which of the following is the biggest challenge Gen Z consumers have with daily living expenses?
A) Dining out and food delivery B) Groceries and household essentials C) Clothing and personal care items D) Entertainment and social activities
Some 80% of Gen Zers say affording groceries and household essentials is a current challenge with daily living expenses, the biggest challenge followed by dining out and food delivery (63%), clothing and personal care items (58%), and entertainment and social activities (45%), found PYMNTS Intelligence.
The top 1% of sellers on TikTok Shop drive what percentage of the platform’s US gross merchandise value (GMV)?
A) 40% B) 50% C) 60% D) 70%
The top 1% of TikTok Shop sellers drive 60% of the platform’s cumulative GMV, according to Marketplace Pulse.
True or false? A fifth of US consumers plan to spend more than $100 on Father’s Day gifts this year.
False. Just 11% of consumers plan to spend over $100 on Father’s Day gifts, found CivicScience data.
What percentage of US consumers plan to shop during this year's Amazon Prime Day?
A) 35%% B) 45% C) 55% D) 65%
Some 55% of US consumers plan to shop during Amazon Prime Day, up from 45% last year, according to an Omnisend/Cint April survey.
What percentage of shoppers encountered an out-of-stock item they regularly purchase in the last 12 months, according to DOSS?
A) 44%% B) 54% C) 64% D) 74%
Some 74% of shoppers hit an out-of-stock item they regularly buy in the past year, according to a DOSS analysis of Reddit posts associated with major brands.
What percentage of shoppers say they will abandon a purchase if their preferred payment method isn’t available?
A) 52% B) 62% C) 72% D) 82%
Some 62% of shoppers will abandon a purchase if the preferred payment method isn’t available, according to a DHL survey conducted across 29 countries between December 2025 and February 2026.
Did a higher percentage of consumers say they recently dined at a restaurant or ordered takeout/delivery?
A) Go out to eat B) Takeout/delivery
Some 56% said they went out to eat at a restaurant, versus 50% saying they recently ordered takeout or delivery, according to a National Restaurant Association survey.
What percentage of US homeowners and renters have used AI tools to help with an interior design project, according to Adobe?
A) 31% B) 49% C) 71% D) 89%
Some 49% of US homeowners and renters said they used AI for an interior design project, per an Adobe survey of 1,026 Americans.
Which two generations showed the highest willingness to pay premium prices for national brands in fresh and prepared foods?
A) Gen Z B) Millennials C) Gen X D) Baby boomers
Gen Z and millennials showed the highest willingness to pay premium, according to Acosta Group’s March survey. Gen Z shoppers assigned national labels a 21% higher "fair price" perception than private labels, the highest premium gap of any generation studied, per Acosta Group.
What percentage of travelers use loyalty points or miles to pay for trips?
A) 19% B) 39% C) 59% D) 79%
Some 19% use loyalty points or miles, according to a February survey in several global markets, fielded by The Harris Poll on behalf of Expedia Group.
True or false? Consumers find national branded products more appealing than store branded concepts.
True. Consumers consider national branded concepts higher quality, more trustworthy, and overall more appealing than store branded concepts, per Acosta Group data.
True or false? Most consumers are completely comfortable with AI tools reading their emails to surface deals and recommendations,
False. 50% say they are comfortable to some degree, and 50% say they are not, according to Validity data.
True or false? Consumers typically spend more than the value of their gift card on a shopping trip.
False. 44% of consumers typically spend more than the value of their gift card, while another 48% spend about the same amount, according to TSG data.
Which generation has the highest percentage of those who don’t snack between meals, according to CivicScience?
A) Gen Z B) Millennials C) Gen X D) Baby boomers
Some 28% of Gen X doesn’t snack between meals, followed by baby boomers (27%), millennials (17%), and Gen Z (15%), per CivicScience’s May 2026 survey. Some 79% of the US population snacks at least once between main meals.
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