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Banks shouldn’t sleep on Gen Zers’ digital side hustle income

Article by Lauren Ashcraft  |  Nov 20, 2024
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Banks shouldn’t sleep on Gen Zers’ digital side hustle income
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Banking
US

The trend: It’s no secret that Gen Zers have struggled to find their financial footing as they’ve entered adulthood. But a 2024 Credit Karma survey reveals their digital side hustle efforts are making a difference.

How we got here: Gen Zers have turned to side hustles to help meet their financial goals, which mostly revolve around saving for their futures. 

  • Almost half consider themselves “digital sidehustlers,” according to Credit Karma, which means they earn money online.

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