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Want to improve bank marketing? Start with better internal communication

The strategy: We’ve covered the most common marketing mistakes made by financial institutions (FIs), but one weakness FIs often overlook is their internal communication.

Why it’s important: Clear communication about the value of an FI’s products, services, and brand must start internally—from management to customer support staff. According to CUInsight, that’s because:

  • When staff are well-informed, they can be stronger advocates for the FI, enhancing customer experiences and overall reputation.

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