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Amazon Prime Video lands 50 new advertisers for Thursday Night Football

Article by Daniel Konstantinovic  |  Sep 11, 2024
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Amazon Prime Video lands 50 new advertisers for Thursday Night Football
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Topics
Connected TVs
Sports
Digital Video Ad Spending
United States

The news: Major brands like Verizon, JCPenney, and Allstate are returning to Amazon’s Thursday Night Football (TNF) broadcasts this season, joining over 50 new advertisers, the company said. The first TNF broadcast will take place today, September 12.

  • Amazon also announced several AI-powered features for Prime Video viewers, offering mid-game insights such as which players are most likely to convert a first down or stop the attacking team’s play.

Thursday Night Football: TNF is costing Amazon a pretty penny, but it’s quickly turned into a revenue generator. The company hasn’t disclosed revenue figures for TNF or Prime Video, but leaked documents obtained by Business Insider last fall showed Amazon expected at least $100 million from two new ad formats centered on the broadcast.

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