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Boost your brand and generate demand with media programs.

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Browse recent toolkits and resources curated by the EMARKETER team.

Register for an upcoming webinar and track which industry events our analysts attend.

Listen to our podcast, Behind the Numbers for the latest news and insights.

Learn more about our mission and how EMARKETER came to be.

Key decision-makers share why they find EMARKETER so critical.

Take a look into our corporate culture and view our open roles.

Our Methodology

Rigorous proprietary data vetting strips biases and produces superior insights.

See our latest press releases, news articles or download our press kit.

Speak to a member of our team to learn more about EMARKETER.

Explore plans and subscriptions.

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October 26, 2026

Streaming Is Close to Matching Linear Ad Spend

Featured In

CTV ads are delivering on conversion rates, indicating growth in audience targeting

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Chart Title

Streaming Is Close to Matching Linear Ad Spend

Publication Date

October 26, 2026

Sources

Source information is only available to PRO subscribers.

Featured In

CTV ads are delivering on conversion rates, indicating growth in audience targeting

Topics

Connected TVs TV Ad Spending United States

Streaming Is Close to Matching Linear Ad Spend | EMARKETER