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August 1, 2026
Only 12.1% of Consumers Used Direct Bank Account Withdrawals for Online Purchases in the Past Year
Methodology
Data is from the August 2026 EMARKETER Benchmark titled "US Cash-Back Credit Card Emerging Features." 1,772 US prospective cash-back credit card users ages 15-80 were surveyed during July 16-August 2, 2026. The survey was conducted to gauge consumers’ preferences and the value they place on 49 digital/emerging credit card cash-back rewards features. Respondents to the online survey were selected to closely align with the US population on the criteria of age, gender, and household income. The survey was fielded by a third-party sample provider. Data has a margin of error of +/-2.3 percentage points at the 95% confidence level.