Newsletter sign-up

Does my company subscribe?

Contact Sales:1-800-405-0844

Solutions

See All Solutions →

By Product EMARKETER PRO+EM Advisory AI Visibility Index

By Use Case Determine Market Sizing Develop Strategies Allocate Budget Benchmark Performance Win New Business Develop Go-to-Market Strategy Stay Informed Thought Leadership See All Use Cases →

Advertising & Sponsorship

Boost your brand and generate demand with media programs.

Resources

Learning Center

Browse recent toolkits and resources curated by the EMARKETER team.

Register for an upcoming webinar and track which industry events our analysts attend.

Listen to our podcast, Behind the Numbers for the latest news and insights.

About

Learn more about our mission and how EMARKETER came to be.

Key decision-makers share why they find EMARKETER so critical.

Take a look into our corporate culture and view our open roles.

Join the Team →

Our Methodology

Rigorous proprietary data vetting strips biases and produces superior insights.

See our latest press releases, news articles or download our press kit.

Speak to a member of our team to learn more about EMARKETER.

Explore plans and subscriptions.

See all Solutions →

By ProductEMARKETER PRO+EM Advisory AI Visibility Index

By Use CaseDetermine Market Sizing Develop Strategies Allocate Budget Benchmark Performance Win New Business Develop Go-to-Market Strategy Stay Informed Thought Leadership

Advertising & Sponsorship

Boost your brand and generate demand with media programs.

Learning Center

Browse recent toolkits and resources curated by the EMARKETER team.

Register for an upcoming webinar and track which industry events our analysts attend.

Listen to our podcast, Behind the Numbers for the latest news and insights.

Learn more about our mission and how EMARKETER came to be.

Key decision-makers share why they find EMARKETER so critical.

Take a look into our corporate culture and view our open roles.

Our Methodology

Rigorous proprietary data vetting strips biases and produces superior insights.

See our latest press releases, news articles or download our press kit.

Speak to a member of our team to learn more about EMARKETER.

Explore plans and subscriptions.

Log in Newsletter Sign Up 1-800-405-0844

Become a Client

Already have a subscription?

Log in to see the full chart

Log in or register for a free account to get full, unrestricted access to this chart

Log in to see the full chart

September 10, 2026

Just 21% of US Adults Would Cut Health and Wellness Spending if Finances Worsened

Methodology

Data is from the September 2026 ICSC "Consumer Economy Report." 1,003 US adults age 18+ were surveyed online during July 29-31, 2026, as part of Big Village’s Caravan omnibus survey. Results were weighted using the supplied standard survey weight. Sample sizes vary by question because of survey routing.

Featured In

Brands can tap wellness demand far beyond traditional health categories Wellness spending proves resilient, but credibility will determine staying power

Sources

Share

Chart Title

Just 21% of US Adults Would Cut Health and Wellness Spending if Finances Worsened

Publication Date

September 10, 2026

Sources

Featured In

Brands can tap wellness demand far beyond traditional health categories Wellness spending proves resilient, but credibility will determine staying power

Topics

Consumer Behavior Restaurants & Dining Luxury Goods Personal Finance United States

Just 21% of US Adults Would Cut Health and Wellness Spending if Finances Worsened | EMARKETER