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September 1, 2026

AI Visibility Index: US Cruise Leaderboard, July & Sep 2026

AI Visibility Index: US Cruise Leaderboard, July & Sep 2026

Methodology

Data is from the September 2026 EMARKETER AI Visibility Index. In September 2026, EMARKETER analyzed 4,940 ChatGPT recommendations and 4,940 Google Gemini recommendations in response to US-based interactions across 7 travel and hospitality categories: airlines, car rentals, cruises, hotels, resort operators, vacation rentals, and vacation clubs. Each interaction asked ChatGPT and Google Gemini for product recommendations using standardized prompts (e.g., "best luxury hotel chain," "airline for business travelers"). Prompts varied by product type, product attribute, consumer need, target audience, and price tier to capture a representative range of consumer questions for each category.