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August 1, 2026
Almost Half of Consumers Want an AI Tool in Their Credit Card App to Help Them Maximize Rewards
Methodology
Data is from the August 2026 EMARKETER "US Cash-Back Credit Card Emerging Features Benchmark." 1,772 prospective cash-back credit card users in the US were surveyed between July 16 and August 2, 2026, to gauge consumers’ preferences and the value they place on 49 digital/emerging credit card cash-back rewards features. Respondents to the online survey were selected to closely align with the US population on the criteria of age (among ages 15 to 79), gender, and household income. The survey was fielded by a third-party sample provider. Data has a margin of error of +/-2.3 percentage points at the 95% confidence level.Sources
Chart Title
Almost Half of Consumers Want an AI Tool in Their Credit Card App to Help Them Maximize RewardsPublication Date
August 1, 2026