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By Use CaseDetermine Market Sizing Develop Strategies Allocate Budget Benchmark Performance Win New Business Develop Go-to-Market Strategy Stay Informed Thought Leadership

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Boost your brand and generate demand with media programs.

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Browse recent toolkits and resources curated by the EMARKETER team.

Register for an upcoming webinar and track which industry events our analysts attend.

Listen to our podcast, Behind the Numbers for the latest news and insights.

Learn more about our mission and how EMARKETER came to be.

Key decision-makers share why they find EMARKETER so critical.

Take a look into our corporate culture and view our open roles.

Our Methodology

Rigorous proprietary data vetting strips biases and produces superior insights.

See our latest press releases, news articles or download our press kit.

Speak to a member of our team to learn more about EMARKETER.

Explore plans and subscriptions.

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August 19, 2026

Young Consumers Are Most Likely to Say Businesses Using AI to Generate People and Voices in Ads Is Unacceptable

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Gen Z’s AI ad skepticism puts brand authenticity under the microscope

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Young Consumers Are Most Likely to Say Businesses Using AI to Generate People and Voices in Ads Is Unacceptable

Publication Date

August 19, 2026

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Featured In

Gen Z’s AI ad skepticism puts brand authenticity under the microscope

Topics

Digital Advertising Artificial Intelligence (AI)Consumer Attitudes on Marketing United States

Young Consumers Are Most Likely to Say Businesses Using AI to Generate People and Voices in Ads Is Unacceptable | EMARKETER