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July 8, 2026

Gen Zers Are More Likely to Supplement Search With Video Platforms, Online Communities, or Ecommerce Channels

Gen Zers Are More Likely to Supplement Search With Video Platforms, Online Communities, or Ecommerce Channels

Methodology

Data is from the July 2026 YouGov report titled "Searching for Answers: How AI is Changing Online Discovery in 2026." 1,494 US adults ages 18+ were surveyed online during April 21-May 29, 2026. Sample is representative of the adult population ages 18+.
Gen Zers Are More Likely to Supplement Search With Video Platforms, Online Communities, or Ecommerce Channels | EMARKETER