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March 10, 2026

Quality of the Mobile Game Ad Experience According to US Mobile Gamers, Jan 2026 (% of respondents)

Methodology

Data is from the March 2026 Axon/AppLovin report "Mobile Gaming: The New Mainstream Consumer Channel" conducted by Kantar. 2,500 US adults ages 18+ who had played mobile games in the past three months were surveyed online during January 2026.

Featured In

Mobile gaming’s high attention is untapped

Sources

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Chart Title

Quality of the Mobile Game Ad Experience According to US Mobile Gamers, Jan 2026 (% of respondents)

Publication Date

March 10, 2026

Sources

Featured In

Mobile gaming’s high attention is untapped

Topics

Mobile Games Mobile Advertising Consumer Attitudes on Marketing United States

Quality of the Mobile Game Ad Experience According to US Mobile Gamers, Jan 2026 (% of respondents) | EMARKETER