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May 14, 2026

Content Data Limitations Are a Top Barrier to Increased CTV Ad Spending

Methodology

Data is from the May 2026 Gracenote report titled "TV Audiences Have Shifted. Ad Dollars Have Not: The Need for Content Intelligence in the CTV Era." 500 media planners, TV buyers, and programmatic traders from US media agencies and brand advertisers were surveyed online during March 5-23, 2026.

Featured In

Omnicom and NBCU partner at Cannes to bring contextual advertising to CTV

Sources

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Chart Title

Content Data Limitations Are a Top Barrier to Increased CTV Ad Spending

Publication Date

May 14, 2026

Sources

Featured In

Omnicom and NBCU partner at Cannes to bring contextual advertising to CTV

Topics

Connected TVs Media Buying TV Advertising United States