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February 1, 2026
Digital Continues to Drive Gains in Total Time Spent With Media in Asia-Pacific
Note
Estimates of average time spent with media in South Korea and India are based on the total adult population in those countries according to US Census Bureau 2019 data, not the number of users of each medium. Estimates of average time spent with media in China are based on the total adult population ... in China according to US Census Bureau 2024 data, not the number of users of each medium. Figures are rounded to the nearest minute. Digital includes all desktop/laptop internet activities and mobile device activities. Desktop/laptop includes all internet activities on desktop and laptop computers desktop and laptop computers and other non-mobile devices. Mobile device includes all activities on all mobile devices, except for voice calls on the cellular network. VoIP apps or video chat apps such as Skype are included. Print includes offline magazines and newspapers. Radio excludes digital radio. TV includes live, DVR and other prerecorded video such as video downloaded from the internet but saved locally. Digital video includes any video content viewed on desktop or mobile devices.Methodology
Estimates are based on the analysis of estimates from other research firms, consumer media consumption, company reports and device adoption trends.Featured In
Asia-Pacific Time Spent With Media 2026Sources
Chart Title
Digital Continues to Drive Gains in Total Time Spent With Media in Asia-PacificPublication Date
February 1, 2026