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November 18, 2025

B2B Attendees Want a More Active Role in Their Ideal Event

Methodology

Data is from the November 2025 Event Marketer and Sparks, "EventTrack 2026: Experiential Marketing Forecast & Benchmark Study." 811 US event attendees were surveyed during June 2025. Respondents were consumers, B2B, and trade show attendees.

Featured In

B2B Event Marketing 2026

Sources

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Chart Title

B2B Attendees Want a More Active Role in Their Ideal Event

Publication Date

November 18, 2025

Sources

Featured In

B2B Event Marketing 2026

Topics

B2B B2B Marketing United States

B2B Attendees Want a More Active Role in Their Ideal Event | EMARKETER