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April 7, 2026
Preferred Shopping Channel Among US Consumers, by Product Category, Jan 2026 (% of respondents)
Note
Respondents were asked, "Which of the following best describes how you shop for the provided category?"Methodology
Data is from the April 2026 McKinsey & Company report titled "Shopping in the age of AI: Redefining stores for a new era" in collaboration with ICSC. 3,004 participants in the US were surveyed during January 7-11, 2026. Respondents were surveyed across various categories in which they had recently made purchases. These categories included grocery and food; fashion and apparel; health, beauty, and personal care; home electronics; home décor and furnishings; and leisure and lifestyle products.Chart Title
Preferred Shopping Channel Among US Consumers, by Product Category, Jan 2026 (% of respondents)Publication Date
April 7, 2026