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Rigorous proprietary data vetting strips biases and produces superior insights.

See our latest press releases, news articles or download our press kit.

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Access All Charts and Data

Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

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Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

May 10, 2026

Metrics Used to Evaluate Cross-Channel CTV Campaigns Among US Media Buyers, March 2026 (% of respondents)

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Chart Title

Metrics Used to Evaluate Cross-Channel CTV Campaigns Among US Media Buyers, March 2026 (% of respondents)

Publication Date

May 10, 2026

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Source information is only available to PRO subscribers.

Topics

Connected TVs Marketing Measurement Surveys United States