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March 1, 2026
14 Companies Will Have Over $2 Billion in Net Digital Ad Revenues in 2026, With Meta Leading for the First Time
Note
All numbers are EMARKETER estimates. Revenues reported under Meta’s Reality Labs segment are excluded. Digital ad revenues include banner ads and other (static display ads such as Facebook's Feed Ads and X's Promoted Posts), classified ads, email (embedded ads only), rich media (including in-stream ... and outstream video ads), search ads (including contextual text links, paid inclusion, and paid listings, and excluding display-oriented formats on social networks, even if triggered by search queries), sponsorships, and lead generation (referrals). Rich media data for 2017-2022 includes in-stream and outstream video ads; data prior to 2017 includes only outstream video ads. Mobile messaging (SMS, MMS, and P2P messaging) is excluded.Methodology
Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions, historical trends of the advertising market, historical trends of each medium in relation to other media, reported revenues of major ad publishers, estimates from other research firms, data from benchmark sources, consumer media consumption trends, consumer device usage trends, and EMARKETER interviews with executives at ad agencies, brands, media publishers, and other industry leaders.Featured In
US Ad Spending 2026Sources
Chart Title
14 Companies Will Have Over $2 Billion in Net Digital Ad Revenues in 2026, With Meta Leading for the First TimePublication Date
March 1, 2026