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Boost your brand and generate demand with media programs.

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Read through guides, explore resource hubs, and sample our coverage.

Register for an upcoming webinar and track which industry events our analysts attend.

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Learn more about our mission and how EMARKETER came to be.

Key decision-makers share why they find EMARKETER so critical.

Take a look into our corporate culture and view our open roles.

Our Methodology

Rigorous proprietary data vetting strips biases and produces superior insights.

See our latest press releases, news articles or download our press kit.

Speak to a member of our team to learn more about EMARKETER.

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March 1, 2026

CTV Ad Spending Will Increase 15.1% This Year, as Growth Holds Steady, (US connected TV (CTV) ad spending in billions, % change, and % of total media ad spending, 2024-2030)

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US Ad Spending 2026

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CTV Ad Spending Will Increase 15.1% This Year, as Growth Holds Steady, (US connected TV (CTV) ad spending in billions, % change, and % of total media ad spending, 2024-2030)

Publication Date

March 1, 2026

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Featured In

US Ad Spending 2026

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Connected TVs TV Ad Spending United States

CTV Ad Spending Will Increase 15.1% This Year, as Growth Holds Steady, (US connected TV (CTV) ad spending in billions, % change, and % of total media ad spending, 2024-2030) | EMARKETER