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March 1, 2026
Advertisers Will Spend More Than $100 Billion on Search Ads Outside of Google by 2028
Note
Examples of display-oriented formats on social networks that may be triggered by search queries, but are excluded from these figures, are video and rich media ads.Methodology
Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions, historical trends of the advertising market, historical trends of each medium in relation to other media, reported revenues from major ad publishers, estimates from other research firms, data from benchmark sources, consumer media consumption trends, consumer device usage trends, and EMARKETER interviews with executives at ad agencies, brands, media publishers, and other industry leaders.Featured In
Social Search 2026Sources
Chart Title
Advertisers Will Spend More Than $100 Billion on Search Ads Outside of Google by 2028Publication Date
March 1, 2026