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Our Methodology

Rigorous proprietary data vetting strips biases and produces superior insights.

See our latest press releases, news articles or download our press kit.

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December 1, 2025

Walled Gardens Dominate Programmatic Spend, Limiting Incentives to Embrace Agentic Protocols

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Agentic Media Buying IAB launches programmatic council to push for stricter governance as walled gardens dominate

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Chart Title

Walled Gardens Dominate Programmatic Spend, Limiting Incentives to Embrace Agentic Protocols

Publication Date

December 1, 2025

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Featured In

Agentic Media Buying IAB launches programmatic council to push for stricter governance as walled gardens dominate

Topics

Programmatic Ad Spending United States

Walled Gardens Dominate Programmatic Spend, Limiting Incentives to Embrace Agentic Protocols | EMARKETER