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February 1, 2025
Mobile Wallets Near Saturation Among US Smartphone Users, (millions of US mobile wallet users and % of US smartphone users, 2025-2029 (redacted))
Note
Mobile wallets are smartphone apps with payment features, such as in-store and peer-to-peer (P2P) transactions, serving as their primary function. They may also include secondary functions such as in-app shopping, banking (e.g., loans, cash withdrawals, check deposits, budget tracking) and ... investment features, cryptocurrency, rewards and discount programs, and storage of physical and virtual cards and IDs. Users must have a credit card, debit card, or bank account linked to the app, though they may use other payment methods. Apps of financial institutions, fintechs, and other nonbank financial services providers are included. Crypto wallets are also included. Closed-loop apps such as retailer and quick-service restaurant (QSR) payment apps, as well as banking and investment apps and buy now, pay later (BNPL) apps, are excluded.
Methodology
Estimates are based on the analysis of survey and web traffic data from research firms, primary research, interviews, information from major mobile payment players, historical consumer adoption and buying trends, payment adoption trends, retail spending trends, demographic and socioeconomic factors, and macro-economic conditions.
Mobile Wallets Near Saturation Among US Smartphone Users, (millions of US mobile wallet users and % of US smartphone users, 2025-2029 (redacted)) | EMARKETER