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January 21, 2026

For Marketers, the Metaverse Isn't a Top-of-Mind Consumer Trend

Methodology

Data is from the January 2026 Mediaocean report titled "2026 Advertising Outlook." 320 marketing professionals worldwide were surveyed during November 2025. Respondents represented brands, agencies, media companies, measurement firms, tech platforms, and other marketing industry constituents.

Featured In

While the metaverse fades, brands can distribute VR bets to alternative platforms As generative AI dominates marketer's minds, the metaverse is collecting dust

Sources

Share

Chart Title

For Marketers, the Metaverse Isn't a Top-of-Mind Consumer Trend

Publication Date

January 21, 2026

Sources

Featured In

While the metaverse fades, brands can distribute VR bets to alternative platforms As generative AI dominates marketer's minds, the metaverse is collecting dust

Topics

Artificial Intelligence (AI)Metaverse Marketing Tactics

Worldwide