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By Use CaseDetermine Market Sizing Develop Strategies Allocate Budget Benchmark Performance Win New Business Develop Go-to-Market Strategy Stay Informed Thought Leadership

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Boost your brand and generate demand with media programs.

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Browse recent toolkits and resources curated by the EMARKETER team.

Register for an upcoming webinar and track which industry events our analysts attend.

Listen to our podcast, Behind the Numbers for the latest news and insights.

Learn more about our mission and how EMARKETER came to be.

Key decision-makers share why they find EMARKETER so critical.

Take a look into our corporate culture and view our open roles.

Our Methodology

Rigorous proprietary data vetting strips biases and produces superior insights.

See our latest press releases, news articles or download our press kit.

Speak to a member of our team to learn more about EMARKETER.

Explore plans and subscriptions.

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February 1, 2026

The Roku Channel and Tubi Are in Close Competition for the Lead in FAST Viewership

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US OTT and Pay TV Viewers Forecast 2026 $22 billion Fox-Roku deal creates a FAST giant with 214M viewers worldwide

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The Roku Channel and Tubi Are in Close Competition for the Lead in FAST Viewership

Publication Date

February 1, 2026

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Featured In

US OTT and Pay TV Viewers Forecast 2026 $22 billion Fox-Roku deal creates a FAST giant with 214M viewers worldwide

Topics

Digital Video Video-on-Demand (VOD)Digital Advertising United States

The Roku Channel and Tubi Are in Close Competition for the Lead in FAST Viewership | EMARKETER