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January 20, 2026

Privacy-Regulated Industries Rely Heavily on Contextual for Targeting

Methodology

Data is from the January Proximic and Comscore "State of Programmatic 2026." 200+ advertising decision-makers at brands, agencies, and publishers were surveyed during November 4-25, 2025.

Featured In

Digital Privacy Trends 2026 Contextual Advertising Trends 2026

Sources

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Chart Title

Privacy-Regulated Industries Rely Heavily on Contextual for Targeting

Publication Date

January 20, 2026

Sources

Featured In

Digital Privacy Trends 2026 Contextual Advertising Trends 2026

Topics

Consumer Privacy & Security United States