AI is expanding contextual advertising across channels and closer to purchase. But as semantic targeting and automated planning get smarter, marketers face challenges related to measurement, interoperability, and brand suitability.

Key Question: How should marketers rethink media planning, measurement, and brand safety as AI reshapes contextual advertising?

Key Stat: Half of privacy-regulated industries in the US rely on contextual as their primary method of ad targeting, per November 2025 data from Proximic and Comscore.