Privacy-first advertising is accelerating as AI and regulation reshape the digital ecosystem. Marketers must navigate changes in addressability, data use, compliance, and brand safety amid increases in consumer scrutiny and legal pressures.

Key Question: How can marketers balance performance, compliance, and brand safety as privacy issues reshape digital advertising?

Key Stat: Among US consumers, 69% have abandoned a transaction due to concerns about how their data was used by a brand, per June 2025 data from Liquid Web.