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March 9, 2026
The Vast Majority of Consumers Are Neutral or Negative on Visible GenAI Use in Marketing
Note
Respondents were asked, “What is your reaction to brands that clearly use AI-generated content in their marketing?”Methodology
Data is from the March 2026 Klaviyo report titled "2026 AI Consumer trends." 8,000 consumers ages 18+ worldwide were surveyed during December 2025. Respondents were from the US, the UK, France, Germany, Spain, Italy, Australia, and Singapore. Insights were compiled in collaboration with Datalily.Chart Title
The Vast Majority of Consumers Are Neutral or Negative on Visible GenAI Use in MarketingPublication Date
March 9, 2026