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December 1, 2025
TikTok's Users Are the Most Engaged, but the Overall Population Spends More Time on Facebook
Note
Time spent with each medium includes multitasking; for example, 1 hour of multitasking on a mobile phone while watching TV is counted as 1 hour for mobile phone and 1 hour for TV. Figures are rounded to the nearest minute. Estimates of average time spent with media are based on the total US adult ... population according to the US Census Bureau 2010 release, not the number of users of each medium.Methodology
Estimates are based on the analysis of estimates from other research firms, consumer media consumption trends, device adoption trends, company reports, primary research, and interviews.Featured In
US Time Spent With Social Networks 2026Sources
Chart Title
TikTok's Users Are the Most Engaged, but the Overall Population Spends More Time on FacebookPublication Date
December 1, 2025