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Boost your brand and generate demand with media programs.

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Key decision-makers share why they find EMARKETER so critical.

Take a look into our corporate culture and view our open roles.

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Rigorous proprietary data vetting strips biases and produces superior insights.

See our latest press releases, news articles or download our press kit.

Speak to a member of our team to learn more about EMARKETER.

Explore plans and subscriptions.

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December 1, 2025

Gaming Will Garner a Relatively Small Share of Digital Ad Budgets in 2026, Underscoring Growth Potential

Featured In

Microsoft’s Project Helix may reshape gaming ad inventory across console and PC

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Chart Title

Gaming Will Garner a Relatively Small Share of Digital Ad Budgets in 2026, Underscoring Growth Potential

Publication Date

December 1, 2025

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Featured In

Microsoft’s Project Helix may reshape gaming ad inventory across console and PC

Topics

Digital Ad Spending Video Games United States